Zoë Pet Food
Treat your Better Half. Zoë started with a simple idea: pets and their owners share a special bond, and that bond deserves healthy food made from carefully chosen ingredients. To turn this idea into a full product line, Zoë needed a strong brand identity and packaging that could grow with the company. Here’s how Zoë went from offering just one dry food to more than 30 different natural ingredient foods and treats.
— Brand Creation
— Art Direction
— illustration
— Packaging Design
— marketing & Social
— Web Design
The Ask.
Zoë set out to create a natural, healthy pet food brand inspired by the bond between pets and their owners, with a focus on simple, wholesome ingredients. The project covered every part of the brand, from identity and packaging to web and social media. The biggest challenge was growth. As the product line expanded, Zoë wanted to move beyond just dry food and offer a full range of products. Each one needed to stand out on the shelf while still feeling like part of the same trusted brand.
The strategy.
From the beginning, our packaging strategy guided the project. We created a brand identity and packaging system that quickly communicates health, simplicity, and trust. By highlighting each blend’s key features on the front, shoppers can easily see the benefits of every formula. To set Zoë apart from competitors, we used unique manufacturing and production methods that give the packaging a premium look and feel. The system is also flexible. As Zoë grew to over 30 products, each one was designed to stand out on its own while still fitting into a unified, recognizable brand family.
The Solution.
The result is a brand identity and packaging system that grew with Zoë’s ambitions. By highlighting each blend’s ingredients and benefits, the packaging helps pet owners easily understand and trust their choices. The flexible design enabled Zoë to expand beyond its original dry food line to more than 30 products. Each item stands out on its own but still feels like part of the same family. This look now extends to the website and social media, giving the brand a strong, unified presence that’s ready for future growth.
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Ryan is a creative partner who is easy to work with and truly feels like part of our team. He designed our Zoë pet food packaging, which is now sold in grocery stores across Canada and the US. He also worked on a wet food line that reached customers worldwide and helped drive two years of steady brand growth. I appreciate his flexibility and quick turnaround, and I would recommend him for any creative project without hesitation.
— Nancy Deslauriers, Associate Brand Manager