Mr. Puffs
Tiny Bites, big flavour. Mr. Puffs has been making hot, fresh puffs with simple toppings in Montreal since 2004. For the franchise locations, they wanted artwork that matched the Puffs’ energy and charm. So we created a mural system that brings together the flavours of Mr. Puffs and the feel of one of Montreal's favourite neighbourhoods.
— Art Direction
— illustration
— Mural Design
— Character Design
The Ask.
Mr. Puffs wanted a mural for their franchise locations that captured the brand's playful, indulgent nature and the character of the neighbourhood it calls home. The goal was to create an in-store experience that felt fun, local and unmistakably Mr. Puffs, turning a wall into something customers would notice, enjoy and associate with the joy of the product itself.
The strategy.
We mixed the flavours and treats that make Mr. Puffs special with the look and feel of Montreal. The mural we created is bright and playful, showing off the brand's favourite toppings in a scene that feels right at home in the neighbourhood. It brings together what people love about Mr. Puffs and what makes Montreal unique, so customers see themselves and their community in every detail.
The Solution.
The finished mural gives each spot its own feel, one that fits the puffs. It mixes Mr. Puffs' flavours with familiar parts of Montreal, so the space feels warm and playful. It’s a simple way to make the shop stand out, connect with people nearby, and remind folks why they like coming in.
