Mr. Puffs
Montreal, with a little more puff.
Mr. Puffs has built its brand around hot, fresh puffs, bold flavours, and a playful personality. I brought that energy into the space through a custom mural that connected the brand with the neighbourhood around it.
Restaurant / Dessert Bar
Industry
2021 - 2024
Year(s)
Art Direction
Illustration
Mural Design
Character Design
Services
The mural pulls in everything that makes Mr. Puffs special. Puffs, toppings, flavours, and a bit of Montreal all show up here. I used those pieces to build a world that feels lively and easy to connect with, just like the brand. Food takes center stage. The wall does the rest.
Make it Montreal. Le Plateau has a personality of its own, so the artwork needed to feel like it belonged there. I worked local references and familiar Montreal elements into the illustration, creating something that connected the Mr. Puffs experience to the neighbourhood without losing the brand's character. A little local. A lot of personality.
This mural invites you to look closer. There are characters, products, landmarks, and small details tucked into every part of it. From far away, it stands out. When you get up close, you notice something new each time.
Turn a wall into part of the experience. The finished mural transforms the space from a place to grab a treat into a place that feels distinctly Mr. Puffs. It brings the products, the neighbourhood, and the brand's personality together in one visual experience. Not just a mural. A little more Mr. Puffs in the world.
