Birdhouse
Wingerie & Bar
Birdhouse Wingerie & Bar was built around big flavours, gourmet sauces, and a personality that was anything but ordinary. I developed the brand from the ground up, creating an identity and visual world that could bring the food's energy into the restaurants, packaging, and every customer touchpoint.
Restaurant / Food
Industry
2020 - 2024
Year(s)
Brand Identity
Art Direction
Illustration
Mural Design
Packaging
Services
Birdhouse needed more than a logo or a set of colours. It needed something people could connect with. So I came up with the Birdhouse Boys. Each one is hand-drawn and shaped by the neighbourhoods and personalities around Montreal. That way, every location feels unique, but the brand stays tied together.
The visual language needed to work beyond the restaurant. I extended the brand’s bold graphic style to the signature hot sauce packaging and other branded materials, creating a connected experience that carried Birdhouse's personality beyond the dining room and into the details customers took home.
We set out to make something people would remember. The look we created stands out in a busy food scene and can grow with the business. The Birdhouse Boys gave the brand a face you can spot anywhere, on the walls, the packaging, and in every restaurant. It’s more than just a spot for wings. It’s a place with a story. After the first location took off, Birdhouse is now getting ready to open its third.
