Targray
Turning art into Purpose.
Targray is a global company that sources, transports, stores, trades, and distributes commodities and advanced materials for sustainable industries. Since 1987, it has worked with organizations in over fifty countries to help reduce the world’s carbon footprint and support the move to cleaner energy. As Targray’s offices evolved, the team looked for artwork that would reflect what the company stands for. We created a wall art installation to capture Targray’s values of sustainability and global reach in a single modern piece.
— Concept
— Art Direction
— Illustration
— Character Design
— Mural Design
The Ask.
Targray set out to craft a captivating corporate wall art installation for their office — a piece that did more than fill a wall. The primary goal was to design something visually compelling that embodied Targray's fundamental principles of sustainability and global presence, while embracing a contemporary aesthetic with broad appeal to a diverse international audience. Beyond its immediate impact, the artwork carried a longer-term ambition: to set the tone and serve as a source of inspiration for future art installations across Targray's evolving office spaces.
The strategy.
The concept centred on translating Targray's identity into visual language — pairing the company's commitment to sustainability with the scale of its global footprint. We approached the installation with a contemporary aesthetic deliberately chosen for its wide appeal, ensuring the piece would resonate with the broad, multinational audience that moves through Targray's spaces. Just as importantly, the design was conceived as a foundation rather than a one-off: a piece that establishes a visual direction and a sense of possibility, giving Targray a reference point and a springboard for future art installations as their offices continue to grow and change.
The Solution.
The result is a corporate wall art installation that turns Targray's values into something you can see and feel. By bringing together themes of sustainability and global presence in a contemporary, broadly appealing design, the artwork gives the office a centrepiece that reflects who Targray is and what they're working toward. More than decoration, it functions as a source of inspiration — setting a creative tone for the company's evolving spaces and laying the groundwork for the art installations to come. It's proof of how a single, considered piece can capture a company's purpose and shape the look of its environment for years ahead.
