A Canadian burger icon, dressed to stand out.

Billy K's is a true Canadian fast food staple, serving homemade burgers, fresh-cut fries, loaded poutines, and comfort food that makes a quick meal feel like a special stop. As the brand expanded to new locations, it needed a visual identity that was bold enough to match the food and flexible enough to fit any space. This is the story of the illustration system, branding, and mural program created to give each Billy K's restaurant its own unique, unmistakably Montreal personality.