Bulletproof
Logistics
Solid. Robust. Bulletproof.
Bulletproof Logistics had built a strong reputation across North America, but the brand around the business hadn’t kept pace. I helped bring the two back together, creating a clearer and more consistent presence across the website, marketing, social, search, and sales materials.
Logistics / Warehousing
Industry
2022 - Present
Year(s)
Art Direction
Web Design
Marketing
SEO / AEO
Social
Print & Digital
Services
The business kept growing, but the brand was falling behind. As Bulletproof reached more people, customers started seeing different versions of the brand in different places. I pulled things together with a visual style that worked everywhere, from digital to print. Now, no matter where someone finds Bulletproof, it feels like the same company.
Make the first impression match the operation. The website became the centre of the refresh. I redesigned the experience around clearer messaging, stronger visual hierarchy, and a more direct path to requesting a quote, giving Bulletproof a digital presence that felt as established and dependable as the operation behind it.
Design was only one aspect of the job. I combined the website refresh with continuous SEO and content improvements, which greatly increased Bulletproof’s organic visibility. Google Search impressions rose to 37,2000 per month, 7.7 times the benchmark level in 2022 before my tenure, and monthly organic clicks rose by 61%. The greater visibility brought more opportunities for the brand to reach businesses that were already seeking the services it provided.
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Ryan gave Bulletproof Logistics a new presence by rebranding our logo, business cards, website, and social media into a unified, modern identity. Since we switched, people keep complimenting the new logo and look. He has met tough deadlines on projects and shown the same attention to detail with everything else he worked on for us. He offers the best value, and we would hire him again without hesitation.
— James Robinson, President
We didn’t stop at building awareness. We also worked on sales tools, campaigns, presentations, and customer materials. These creative and sales efforts helped win new enterprise clients and drove real business growth. The brand work led to results you can see.
