A retail refresh for a new generation.

Rubino is a family-owned footwear retailer from Quebec with over 35 years of history. The company has always been a place where customers can discover the brands they love. As Rubino planned to open new stores, they wanted a fresh in-store look that would appeal to younger shoppers while keeping the trust they had earned over the years. This is how a large-scale wall illustration system was created to give every Rubino location a modern and energetic feel.