PUR Vodka
celebrating a Montreal milestone.
PUR Vodka is Canada's first ultra-premium vodka and one of the most awarded spirits in the world, with 80 medals from the most prestigious competitions on the planet. Made in Montreal, built on ambition and determination, the brand wanted to honour its hometown in a way only a premium spirit can. This is the story of a limited-edition commemorative bottle created to celebrate Montreal's 375th anniversary.
— Art Direction
— Packaging
The Ask.
To celebrate Montreal's 375th anniversary, PUR Vodka released a special limited-edition bottle as a tribute to the city that inspired the brand. As an ultra-premium, award-winning spirit, PUR is known for its high standards, so the packaging for this milestone had to match the occasion. The goal was to capture both Montreal's heritage and PUR's 'made of Montreal' story in a collectible design that reflects the brand's reputation for quality.
The strategy.
The design focused on celebrating Montreal by capturing the city's spirit and 375 years of history in a commemorative bottle that still looked and felt like PUR. Staying true to the brand's ultra-premium image, we created limited-edition packaging that honoured the anniversary while keeping the elegance and simplicity that define the label. Every choice reflected PUR's tradition of ambition, craft, and determination, making sure the special-edition bottle felt like a natural and refined part of the brand, not just a one-time novelty.
The solution.
The result is a limited-edition PUR Vodka bottle created to celebrate Montreal's 375th anniversary. This collectible packaging honours the city and highlights the brand's premium status. By showcasing PUR's local roots with thoughtful design, the commemorative bottle links the spirit's award-winning reputation to a moment of civic pride. It offers fans and collectors a special way to raise a glass to both the brand and the city that inspired it.