Closer to nature, by design.

Living World Green is a Canadian pet food brand for small animals, founded on the idea that caring for pets and caring for the planet should go together. The brand uses natural botanicals and is dedicated to protecting the environment. To match what’s inside each bag, the brand needed an identity that felt just as genuine and thoughtful. Here’s how we created the branding and packaging system that helped Living World Green launch and stand out on busy store shelves.