Outerminds
Level Up! From 8-Bit to Reality.
Outerminds is an independent video game studio based in Montreal, founded in 2014. They create games for mobile, console, and PC, often working with well-known creators. To make their studio space more lively, they decided to feature their own game characters on the walls. This ongoing, custom-painted mural brings Outerminds' characters out of the 8-bit world and turns them into detailed illustrations, expanding with each new game the studio releases.
— Art Direction
— Concept
— Mural Design
— Character Design
The Ask.
Outerminds asked for a mural in their studio that would celebrate the characters central to their games. As an indie developer with a growing list of titles, they were looking for more than just a static piece of wall art. They wanted something that would showcase their creativity, highlight their original characters, and grow with the studio as it released new games. The main challenge was turning their pixelated, 8-bit game characters into a detailed, hand-painted mural that would fit the space.
The strategy.
The idea was all about transformation. We took Outerminds' characters from their original 8-bit style and turned them into detailed, fully realized illustrations. Instead of just copying the pixel art from the games, we reimagined each character to make them richer and more expressive for the mural. We also made sure the mural could grow over time. With every new game release, we can add new characters, so the mural keeps evolving just like the studio does.
The Solution.
The result is a custom-painted mural that transforms the Outerminds studio into a display of its creative world. By turning classic 8-bit characters into detailed illustrations, the artwork celebrates the studio's origins and brings its characters to life in a new way. Since the mural is designed to grow, it serves as a living record of Outerminds' journey, expanding with each new release and keeping the space as lively and evolving as the games the studio makes.
