Zoë prides itself on carefully selected ingredients and creating healthy, natural products so that when you feed Zoë. We developed the brand identity, packaging, web and social media to bring Zoë to market. Packaging strategy was at the forefront of this project, utilizing manufacturing techniques to set it apart from the rest of its competitors. We focused on the elements, bringing each blend to the forefront of the package and helping consumers understand the benefits of feeding their animals. Zoë expanded on the success of the original dry food line and created more significant market space by introducing over 30 products. All of which were thoughtfully designed to compete individually and work as a branded family.